Hollandia Yoghurt has announced a partnership with multiple award-winning artiste, Yemi Alade, as part of a new campaign to celebrate the brand’s 15 years of nourishing Nigerians and reinforcing its market leadership.
The partnership aims to celebrate the values of consistency, hard work and talent which the brand and the artiste have in common.
Speaking on the partnership, Yemi Alade said, “I am excited about this partnership with Hollandia Yoghurt because the brand stands out differently from other yoghurt products. Like me, Hollandia Yoghurt displays an insatiable quest for increased creativity and innovation. I love the delicious taste and revitalising energy of Hollandia Yoghurt.”
Marketing Director of CHI Ltd Mrs. Toyin Nnodi said: “In our quest to find a brand ambassador for the Hollandia Yoghurt brand, we have taken a strategic decision to appoint Miss Yemi Alade as our brand partner. We are happy and excited about this new relationship and we are confident that it will be a mutually beneficial relationship for both parties.”
Managing Director of CHI Limited Mr. Deepanjan Roy said: “Hollandia Yoghurt has provided satisfying nourishment for Nigerians in the last 15 years, and would continue to demonstrate leadership in the drinking yoghurt category in the years ahead. We have set the pace for the drinking yoghurt category through the years, and through this partnership, we look forward to working with Yemi Alade on a number of projects to bring the beloved brand even closer to Nigerians”.